Feature prioritization survey

Ask people to rate features 1-5 and everything comes back a 5. This template forces a choice — what they'd pay for, what they'd drop, the one thing they'd keep — so the priorities are real, not polite.

Best for: PMs and founders deciding what to build next from a crowded backlog.

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Of these features, which ONE would you keep if you could only have one?

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The questions

  1. 1Of these features, which ONE would you keep if you could only have one?Single selectList your top candidates. The single-choice constraint is what makes this a real signal.
  2. 2Which feature here is the least valuable to you?Single selectMaxDiff move — pairing 'best' with 'worst' on the same set is far sharper than rating each in isolation.
  3. 3What's the last thing that made you wish the product did something it doesn't?Long textPast-behavior anchor — a real moment beats a hypothetical wishlist.
  4. 4Which of these would you actually pay more to get?Multi selectWillingness to pay filters out 'sounds nice' from 'genuinely needed'.
  5. 5If we shipped your top pick next month, what would it let you stop doing?Long textReveals the workaround a feature would replace — the true measure of value.
  6. 6How are you handling that need today?Long textIf the answer is 'nothing', the pain may be smaller than it sounds.
  7. 7What's your role?Short textLets you slice priorities by segment — power users and new users rank differently.

How to run it well

  • Pair a 'most valuable' with a 'least valuable' question on the same feature set — that contrast is the MaxDiff signal that breaks the all-5s tie.
  • Cap the list at 5-7 features per question; more than that and people stop reading and start clicking.
  • Tie willingness-to-pay to specific features, not the product overall — that's where the prioritization actually lives.
  • Segment results by role and tenure before you act; a feature your champions rank last may be the thing that converts new users.
  • Re-run after each major release so the backlog ranking reflects the product people use now, not the one they signed up for.

FAQ

Why not just ask users to rate each feature's importance?

Importance ratings compress to the top of the scale — almost everyone marks almost everything 'very important', so you can't rank anything. Forcing a single choice or a best/worst pairing makes people reveal real tradeoffs.
For a clear winner, patterns usually stabilize around 30-50 responses. If two features sit neck-and-neck, gather more or segment — the tie often resolves once you split by user type.
It's a lightweight, MaxDiff-inspired version — true MaxDiff rotates many feature subsets and models utilities statistically. This template captures the same best/worst logic without the survey-science overhead, which is enough for most product calls.

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