Demographic survey
Demographic questions only earn their place if you'll actually segment by them. This template keeps the set short and respectful — clear options, a prefer-not-to-say on everything — so you get clean cuts without making anyone uncomfortable.
Best for: Researchers, marketers, and PMs who need to slice survey results by who answered.
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What best describes your role?
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The questions
- 1What best describes your role?Single selectOffer the handful of roles you'll actually segment by, plus 'Other' — don't list twenty.
- 2How large is your company?Single selectJust me / 2-10 / 11-50 / 51-200 / 201-1000 / 1000+ — ranges segment cleanly without prying.
- 3Which industry are you in?Single select
- 4Which region are you based in?Single selectRegion-level is enough for segmentation and far less invasive than exact location.
- 5How long have you been doing this kind of work?Single selectUnder 1 year / 1-3 / 3-5 / 5-10 / 10+ — experience often explains differences better than role.
- 6Anything about your situation that would help us read your other answers?Long textOptional catch-all so people can add context the fixed options miss.
How to run it well
- Only ask what you'll segment by — every demographic question you can't act on is friction that lowers completion.
- Add a 'prefer not to say' option to each question and make the whole section optional; respecting the opt-out keeps response quality high.
- Put demographics at the end, after the questions you care about, so a privacy hesitation doesn't cost you the whole survey.
- Say plainly how you'll use the answers — 'to group results by company size' — before you ask; a stated purpose lifts completion.
- Use ranges instead of exact figures for size, age, or income; people answer brackets honestly and skip the precise versions.
FAQ
Where should demographic questions go?
At the end. Front-loading them makes people justify their participation before they've engaged, and any single sensitive question can sink the whole response. Earn the answers first.
How do I keep demographic questions respectful?
Ask only what you'll use, offer inclusive options plus prefer-not-to-say, use ranges over exact numbers, and state the purpose. Respect for the opt-out is what keeps the data you do get honest.
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