Product-market fit survey
The core PMF question is one line — but the follow-ups are what make it useful. This template finds not just whether you have fit, but which segment feels it most.
Best for: Early-stage teams measuring product-market fit and finding their core user.
Use this template free1 of 6
How would you feel if you could no longer use this product?
A live preview of this template. Click through it. Nothing gets sent.
The questions
- 1How would you feel if you could no longer use this product?Single selectVery disappointed / Somewhat / Not disappointed — 40%+ 'very' is the PMF benchmark.
- 2What type of person do you think would most benefit from this?Long textYour users describe your ICP better than you can.
- 3What is the main benefit you get from it?Long text
- 4What's the one thing we could improve for you?Long text
- 5What would you likely use instead if it disappeared?Short text
- 6What's your role?Short textLets you slice the 40% by segment.
How to run it well
- Only survey activated users — people who reached the core value at least twice.
- Segment the 'very disappointed' group and study what they have in common; that's your beachhead.
- Re-run quarterly to track the score as you ship.
- Read the 'main benefit' answers verbatim — they become your best marketing copy.
FAQ
What's a good PMF score?
Sean Ellis found that products where 40%+ of users would be 'very disappointed' to lose access tend to have sustainable growth. Below 40%, focus on the segment that says 'very'.
When is it too early to measure PMF?
If you can't survey at least ~40 activated users, you're measuring noise. Get more people to the core value first.
Related templates
- NPS surveyThe 0-10 question plus the open follow-up that explains the score.
- Customer satisfaction (CSAT) surveyMeasure satisfaction on a real interaction, not a vague overall rating.
- Onboarding feedback surveyFind exactly where new users stall before they reach value.
- Feature prioritization surveyForced-tradeoff questions that separate must-haves from nice-to-haves.