Website feedback survey
'How would you rate our website?' gets you a number and a shrug. This template frames everything around the task the visitor came to do, so you find the exact step where they got stuck instead of a vague aesthetic opinion.
Best for: Founders, marketers, and product teams diagnosing why visitors don't convert.
Use this template free1 of 7
What did you come here to do today?
A live preview of this template. Click through it. Nothing gets sent.
The questions
- 1What did you come here to do today?Long textThe job-to-be-done anchor — every later answer is read against this.
- 2Were you able to do it?Single selectYes / Partly / No — task success is the metric that actually predicts conversion.
- 3If not, where did you get stuck?Long text
- 4Was there anything you expected to find but couldn't?Long textMissing content and unclear navigation hide here.
- 5How easy was it to find what you needed?Opinion scale
- 6What nearly made you leave without finishing?Long text
- 7What's one thing we could change to make this easier?Long text
How to run it well
- Trigger it on exit intent or after a few seconds on key pages, not site-wide on arrival — a survey before anyone's done anything measures nothing.
- Lead with 'what did you come to do' so the rest of the answers attach to a real task instead of a general impression.
- Segment 'No' and 'Partly' answers by landing page; failed tasks cluster on specific pages, and that's your fix list.
- Capture the page URL with each response so 'I couldn't find pricing' becomes an actionable, locatable bug.
- Read the 'nearly made you leave' answers first — they're the friction points costing you conversions right now.
FAQ
On-site widget or a separate form?
Either works as long as you capture the task and the page. A short on-site survey catches people in the moment; a linked form gives more room for the open answers that actually explain the friction.
Why ask about the task instead of design preferences?
Design opinions are subjective and rarely tied to behavior. Task success — did they do what they came for — is the signal that maps directly to conversion and tells you what to fix.
Related templates
- Support satisfaction (CSAT) surveyMeasure support on the actual ticket — resolution and effort, not a vague rating.
- Demographic surveyClean role, size, industry, and region questions — inclusive and optional by default.
- Post-purchase surveyCatch the buying trigger and the near-miss objection while it's still fresh.
- Product feedback surveyWhat they tried to do, what worked, and the one change they'd make.